Designing systemswith clarity, alive.
I'm Ryan — I turn complex, regulation-heavy products into something anyone can use: designed end to end, shipped in code, and proven in real numbers.
Ideas, in perpetual motion.
Case studies, end to end
Real products across trade, fintech, marketing, EdTech and e-commerce — from Astra Technology's AI trade platforms to startup and freelance work. From research and information architecture to high-fidelity UI, design systems, and the vibe-coded front-end.
FECT — AI customs & trade portal
An AI-integrated portal that turns dense customs operations into something anyone can run — designed end to end, systemised, and shipped in code.
DATX X-Wealth — AI stock-investing app
AI-powered stock investing for 10,000+ retail investors — signals, rankings, copy-trade and an AI broker, rebuilt on a tokenised, accessible design system.
APEX — AI export platform (KOTRA AITC)
The platform behind KOTRA's AI Trade Support Centers — a public landing for SMEs across 7 regions, a back-office that runs the centers, and AI tools that turn local makers into exporters. Designed the experience and vibe-coded the landing front-end.
- 04
Vikoone — K-beauty market entry, Vietnam
UI/UXFront-End - 05
Astra Vision — company site
UI/UXFront-End - 06
Apollo 2.0 — national R&D platform (KISTI)
UI/UXDesign System - 07
Gobiz Vietnam — B2B trade marketplace
UI/UXB2B - 08
GAPONE — omni-channel marketing automation
UI/UXDesign System - 09
Brainiac — homework-helper EdTech app
UI/UXDesign System - 10
Là Lá — wooden-handicraft e-commerce
UI/UXE-commerce - 11
iGaming & crypto — freelance product design
UI/UXDesign System - 12
Plutus — AI investment platform
UI/UXFintech - 13
VNR Holding — internal operations system
Product ManagementInternal Tools
Three disciplines, one builder
Most teams hand a design across three people. I carry it the whole way — keeping intent intact from idea to shipped pixels.
UI/UX Design
Research, flows, wireframes and high-fidelity UI. Interfaces that are beautiful, usable and accessible by default.
Product Design
Information architecture and content strategy. I make complex products feel obvious — structuring what users see, and when.
Front-End Dev
React, Next.js, TypeScript & motion. I turn designs into fast, responsive, production-ready interfaces — like this one.
A short career story
- Aug 2024 — Present
UI/UX Designer · Design Lead, FECT
Astra Technology — HanoiLead UI/UX and the design system for FECT, an AI customs platform serving 500+ enterprises. Lifted document completion 68%→90%, cut activation to a third, and built an 80+ component system — then vibe-coded the Portal front-end live at fect.vn.
- Jan 2024 — Jun 2024
UI/UX Designer
GAPIT Communications — HanoiDesigned an omni-channel marketing-automation suite for 1,000+ SMEs and built its design system. The messaging integration I designed became the platform's #2 revenue driver; satisfaction rose 6.8→8.4 and churn fell 8.5%→5.2%.
- May 2023 — Nov 2023
UI/UX Designer
DATX — XWealth trading platformDesigned the UX for an AI stock-trading platform used by 10,000+ investors ($10M+ monthly GMV) — improving order completion 65%→82% and a referral loop that drove 30% of signups at a fraction of the usual cost.
- 2022
Freelance UI/UX & Product Research
Independent — RemoteDesigned and ran product & market research for early-stage startups — an EdTech learning companion and a premium e-commerce marketplace — building their design systems and pitch decks, contributing to $250K+ in combined seed funding.
Want the full story?
A one-page CV with my full history, skills, education and certifications.
Let's build somethingworth showing off.
Have a product, a redesign or a landing page in mind? I'd love to hear about it.