Gobiz Vietnam — B2B trade marketplace
Gobiz (VGobiz) is a Korean-invested B2B wholesale marketplace for Vietnam and Southeast Asia that connects buyers and sellers — and the admin behind it, running users, inquiries, requests-for-quotation, quotations, orders, buying offers and circular letters from one dashboard.
- Role
- UI/UX
- Timeline
- 2025
- Team
- Astra Technology
- Scope
- Marketplace + admin (BMS) UI/UX
The design had drifted out of sync — the inherited screens and component library no longer matched what engineering was building. The job was to restructure the design system so design and development told one story again, serving buyers, sellers and operators alike.
Marketplace and back-office tools usually drift apart. I mapped buyer, seller and operator journeys so two surfaces feel like one product.
- Journeys across the marketplace and BMS, mapped phase by phase.
A unified UI spanning the marketplace and the management system, on shared components.
- Consistent components across both surfaces.
- 01
Map journeys
Charted buyer, seller and operator paths across the marketplace and BMS.
- 02
Unify
Designed shared components so two surfaces read as one product.
Two surfaces, one product
Rather than design the marketplace and the back-office separately, they share one component language — so users never feel the seam.
- ✦A unified design spanning marketplace and management surfaces.
Marketplaces fail when the storefront and the back office feel like two different products. Designing both on one component language meant buyers, sellers and operators all moved through something that felt whole.