GAPONE — omni-channel marketing automation
GAPONE is GAPIT's marketing-automation SaaS — letting 1,000+ SMEs run omni-channel messaging, segmentation, campaigns, loyalty programs, mini-games and chatbots from a single dashboard. I designed the platform UI and the system behind it.
- Role
- UI/UX · Design System
- Timeline
- 2024
- Team
- GAPIT Communications
- Scope
- Platform UI + component system + client demos
GAPONE had been live for nearly a year on a poor outsourced design — inconsistent patterns drove 68% user confusion, and 80% of customers found segmentation so complex that sales had to run it on their behalf. There were no business requirements, specs or design guidelines to build on. It had to unify scattered messaging, segmentation and campaign tools into one coherent, approachable product for non-technical marketers — on a design system that could ship features and tailored client demos fast.
I structured the platform into clear task areas — segmentation, campaigns, loyalty, mini-games, chatbot — around how SME marketers actually work.
- Unified omni-channel messaging into one operating surface — SMS, ZNS, Email, Viber, WhatsApp and WebPush.
- Designed tree-structure customer segmentation with drag-and-drop AND/OR logic, and a node-based visual chatbot builder — templates for beginners, conditional logic for power users.
I built a component system that powered a rapid UI showcase and fast, tailored client demo builds.
- Component library → consistent features and quick sales demos.
A dashboard-first, data-clear interface that non-technical marketers can run confidently.
- High-fidelity flows for dashboard, segmentation and campaigns.
- 01
Define
Unified scattered marketing capabilities into one coherent product.
- 02
Systemise
Built the component system that powers features and client demos.
- 03
Design
Designed the dashboard, segmentation, campaign, loyalty and chatbot flows.
One dashboard, many channels
Unifying omni-channel into a single surface made a sprawling toolset feel like one product.
A system for fast demos
The component system let us spin up tailored client demos quickly — design directly helping sales.
- ✦Conversion 23% → 47%; average session 2.7 → 6.4 min
- ✦Onboarding rebuilt: 12 steps (54% drop-off) → 5 steps (87% completion), 72% faster
- ✦Mobile feature parity 40% → 100%, lifting mobile usage +58%
- ✦Omni-channel messaging became the #2 revenue driver (25% of new MRR)
- ✦NPS/CSAT 6.8 → 8.4; LTV +35%; churn 8.5% → 5.2%; retention +42%, tickets −35%
- ✦Design system cut development time 42% and UI inconsistencies 68%
- ✦Powered a Zalo Mini App for 300+ SMBs
Marketing tools win when they feel like one product, not a toolbox. The design system turned both features and sales demos into a fast, consistent pipeline — design that moved revenue, not just pixels.