Vikoone — K-beauty market entry, Vietnam
Vikoone (VI×KO) helps Korean beauty brands enter and lead the beauty wave in the Vietnamese market — 'from strategy to execution, built for real growth.' The work spanned the brand identity, a credential / design guide and the public homepage.
- Role
- UI/UX · Front-End · Brand
- Timeline
- 2025
- Team
- Astra Technology
- Scope
- Brand identity + homepage + front-end
A young market-entry brand needed an instant, premium first impression — credible to Korean beauty partners, warm to the Vietnamese market — and one consistent identity across the website and its sales materials.
I created the VI×KO identity and a credential / design guide so a young cross-border brand reads consistently everywhere it appears.
- Logo, palette, type and usage rules captured in a shareable design guide.
Designed a brand-forward homepage that introduces a cross-border service with confidence.
- Homepage layout, sections and visual storytelling.
Built the homepage front-end and shipped it at staging.vikoone.com.
- From Figma to a live, responsive page.
- 01
Position
Found the story — Korean beauty riding the wave into Vietnam, 'from strategy to execution'.
- 02
Brand
Built the VI×KO identity and a credential / design guide to keep it consistent.
- 03
Design & build
Designed the homepage and shipped its front-end at staging.vikoone.com.
A bold, premium first impression
A 3D hero and an oversized wordmark make a young brand feel credible enough for Korean beauty partners on first glance.
Structure the page around the value prop
'Enter the market, lead the wave' drives the layout — strategy, solutions, then proof.
- ✦A cohesive brand and live homepage ready to scale across markets.
A market-entry brand lives or dies on first impressions. Leading with a bold 3D hero and an oversized wordmark gave a young company the confidence of an established one — and building the homepage myself meant the live site matched the design exactly, not approximately.