Brainiac — homework-helper EdTech app
Brainiac is an EdTech app that helps students learn by getting timely help with homework. I designed the app and a design system from scratch, plus the pitch visuals — work that contributed to a $150K seed round.
- Role
- UI/UX · Product Consultant
- Timeline
- 2022
- Team
- Early-stage EdTech startup
- Scope
- App UI + design system + pitch visuals
An early-stage EdTech startup needed a credible, friendly product and a story strong enough to raise — designed from scratch, with no existing system to build on.
I shaped the core learning loop — ask, get help, learn — into a student-friendly information architecture.
- Designed the end-to-end flow from question to understanding.
I built a component system so a small team could ship a consistent app quickly.
- Reusable components and a warm, approachable visual language.
- 01
Define
Shaped the learning loop and the product's friendly, credible tone.
- 02
Systemise
Built a design system so a small team could move fast and stay consistent.
- 03
Design & pitch
Designed the app and the pitch visuals used to raise the seed.
Friendly, not childish
A tone credible to investors and parents while still warm to students — a hard balance for EdTech.
Design the pitch, too
The product visuals doubled as fundraising assets — design carrying the story into the raise.
- ✦Contributed to a $150K seed raise
- ✦A coherent app + design system for a small team to build on
At pre-seed, design is the proof. A clear product and a confident pitch helped turn an idea into funding — and a design system meant the small team could keep that quality as they built.